Thursday, November 30, 2017

interview with siizu

SiiZU is an upcoming brand with a simple philosophy: to deliver high-quality apparel made with sustainable manufacturing practices at an affordable price. SiiZU exclusively uses fabrics that are 100% organic and eco-friendly as well as minimizing fabric waste. 

Sustainability today is something that is very important, but will continue to become even more so as consumers become more aware. SiiZU is paving the way for other companies to follow suite in their efforts and practices. Did I mention that their products are stunning? The Oversized Dress is my favorite with its simple, yet classic silhouette and incredibly soft modal fabric. I chatted with Kay at SiiZU to find out a little more about what makes this company so unique:

How did the idea and (the name!) for SiiZU come about?

A:  The name SiiZU was originally inspired by a combination of the Finnish term " sisu", which represents bravery and steel-like determination, and the Japanese term "Shizu", which carries the meaning of a quiet, serene, and clear world. These qualities resonate with our brand's philosophy perfectly. 

How do you go about preparing for a new season and line of clothing?

A: Before every new season, our design team would go on a day of field trip around NYC in order to draw inspiration from the city. Between the many faces on the street, architecture, and the great arts that are available in the city, we select the visual cues that speak to us the most to develop designs that we hope will hold up against the test of time. 

What elements make an ideal product for Siizu and its customers?

A: Our ideal products always thrive to fulfill these three elements: sustainably made, ethically made, and affordable for the masses.

What do you think needs to change in order for ethical fashion lines to be more recognized?

A: We believe that the story of ethical fashion needs to be told to the customers in a way that is both approachable and relatable. We have found that many of our customers had the idea that wearing sustainable fashion would mean sacrificing their own styles, as they naturally assumed that most of the ethical brands offer a very bland color palette and design. That's why we believe our brand should firstly focus on providing products that our customers want -once they get past the first hurdle, it is a lot easier to persuade them to shop ethically in the future. 

Does using only organic materials affect the usability or beauty of certain fabrics?

A: Certainly, using exclusively organic materials will have its limitations at times. Fabrics that are blended with Polyester or Elastane, for example, would most definitely provide better flexibility compared to natural materials. But we have carefully sourced our fabrics and have also put many thoughts into each of our designs so that every piece will feel natural and very usable to our customers.

Often conscious brands are focused on sustainability to the extreme. In parallel, high-fashion brands focus on design in the extreme. How do you find a balance between the two? 

A: It is our priority that sustainability and style must coexist at SiiZU. We have our deigns and patterns all made in NYC so that we can make sure of the quality and the styles that we push forward are up to our very high standards. We have also invested a lot of time and effort in finding eco-friendly ways of dying our fabrics so that we can still provide vibrantly colored pieces without sacrificing our environment.

If you have to wear the same thing everyday for a year from your collection, what would you wear and why?

A: It would have to be our Slip Dress - in fact, I have been wearing that piece ever since the summer months started. Even in the winter time, I would layer a chunky sweater over it for a quick and comfy look :)) 

Does SiiZU have anything exciting coming up that you would like to share with our readers?

A: Yes! We have recently just found this amazing woven fabric that is an innovation from a company that's based in Taiwan - the texture is similar to wool woven fabric and is perfect for outerwear. We are looking for ways to incorporate that fabric into our collection next year. Please stay tuned! 

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